I Am Also a Writer

I am primarily a storyteller. I've written two books, twenty-two short stories, twelve screenplays, twenty-eight documentary films. I have been writing long and short form DRTV since before the industry was even known as DRTV.

I've written award-winning campaigns in nearly every enterprise category: Beauty (IT Cosmetics, Bare Minerals), Health & Fitness (Beachbody, Copper Fit, United Healthcare Medicare), Housewares (Power Pressure Cooker XL, FoodSaver, Pella Windows), Finance (Transamerica, E*Trade, MasterCard), Travel (Princess Cruises, Viking River Cruises), Entertainment (Shirley Temple DVDs, Time Life Music collections), Technology (LifeLock, Carbonite) and Automotive (Ford, Chrysler, Jeep, Dodge). I am equally adept writing for massive brands (Black & Decker, 3M, Johnsonville Sausage, Disney, 20th Century Fox) as I am for emerging startups (Reaction Commerce, HappyHQ, Spot Runner).

It's clear that AI is the one of the most significant shifts of our lifetime. I believe that the companies building it need voices that bring genuine human experience to what they're saying, or the gap between the technology and the people it's meant to serve will keep widening. I want to help close that gap, in every campaign, solutions page, and white paper.

Words and stories matter now more than ever. I am good at marketing because I am a storyteller at heart.

I created the site, Welcome to Anthropic, as part of applying to the Copy Lead, Enterprise role at Anthropic. It's a story inspired by the show, "Welcome to Wrexham." The show follows a tiny Welsh football club, but what makes it extraordinary is that the show isn't really about football at all. It's about the town, the people, the stories, and what happens when the fate of a community becomes intertwined with the fate of a team. The storytelling is everything. The parallels to Anthropic? Brilliant founders on a crash course building something enormous, it’s fundamentally not about AI, and there are real stakes for real people and businesses. 

More details about my experience can be found on LinkedIn.